Closing Scripts Don’t Close Deals

(Here’s Why You Need a System Instead)

Let’s be honest: closing scripts are the junk food of sales training. Quick, greasy, and they leave you feeling worse after you try them.

Every rookie Googles “best closing lines” and ends up with the same list of recycled gems:

• “If I could, would you?”

• “On a scale of 1 to 10…”

• “What’s stopping you from saying yes today?”

Sounds smooth in theory. In practice? It’s about as useful as cold-calling your ex. You might get a reaction, but it’s not the one you want.

💀 The Problem with Scripts

1. They sound fake
   Prospects can smell a canned line faster than you can say “limited-time offer.” Nothing kills trust like realizing the salesperson is reading off the internet.

2. They ignore context
   Imagine walking into a doctor’s office, and before you open your mouth, she says: “So, want the surgery today or next week?” Yeah… scripts jump the gun.

3. They don’t solve the real issue
   Most objections aren’t about your closing line. They’re about stuff you skipped earlier — needs you didn’t explore, concerns you didn’t address.

🪖 The System That Actually Works

Here’s the truth bomb: closing is not a moment, it’s a process.
The CEPI+ sales system breaks it down:

• Connect → Build trust.

• Explore → Dig into needs.

• Present → Offer the right fit.

• Invite → Naturally ask for the deal.

When you run the system right, the “close” isn’t a trick — it’s just the next logical step. Like offering a tradie a beer on a 100-degree day. They’re not thinking, “Am I being manipulated?” They’re thinking, “Finally, someone gets it.”

🎤 Real Talk

Scripts are training wheels… except they’re the kind that collapse the second you lean on them.
A full system is like actually learning to ride. Sure, it takes practice, you’ll wobble, maybe crash once or twice — but when you get it, you can ride anywhere.

⚡ Final Word

If you’re still chasing “magic closing lines,” you’re basically collecting NOs.
Stop.
Learn the full system, and watch the yeses roll in without feeling fake, pushy, or sleazy.

👉 Want the blueprint? Join the Sales Bullshit Buster Community for some free lessons or start the Learn to Sell Sprint. No scripts, no sleaze — just the stuff that works.